Effective Date: April 1, 2025
Last Updated: April 2, 2025
Jurisdiction: India (DPDP Act Compliant), Global (GDPR-Aligned)
Platform: Android (Google Play) & Apple (App Store)
 

1. Introduction

This Privacy Policy outlines how MERRISH ("we", "our", "us") collects, uses, stores, shares, and safeguards your personal information through our mobile application ("App"). This policy is drafted in accordance with the applicable data protection laws, including the Digital Personal Data Protection Act (DPDP), 2023, General Data Protection Regulation (GDPR), and Google Play Developer Policies.

By accessing or using the MERRISH App, you consent to the collection and use of your information as described herein.

2. Information We Collect

We collect the following categories of data:

2.1 Personal Information

• Name

• Email address

• Mobile number

• Location (if permitted)

• Wedding preferences (event date, venue, budget, etc.)
   

2.2 Vendor Data

• Business name and description

• Contact details

• Services and pricing information

• Portfolio uploads (images/videos)

• Operational areas and availability
   

2.3 Technical & Device Information

• IP address

• Device type and OS

• Session time and navigation patterns

• Crash logs, diagnostics, and performance data (via Google Firebase & Play Console)
   

3. Purpose of Data Collection

We process your data for the following lawful purposes:

• To register and manage your MERRISH account

• To match users with relevant vendors or services

• To facilitate communication between users and vendors

• To send transactional alerts, lead notifications, and reminders

• To improve app performance, user experience, and service offerings

• To ensure safety, prevent fraud, and comply with legal obligations
   

4. Data Sharing and Disclosures

We do not sell or rent your data. However, we may share limited information:

• With vendors or clients when a user submits an inquiry or expresses interest

• With third-party service providers (e.g., analytics, hosting, payment processors) under strict data processing agreements

• With government or regulatory authorities as mandated under applicable law
   

All third parties are contractually obligated to maintain confidentiality and comply with applicable data protection laws.
 

5. Data Retention

We retain your personal data only for as long as is necessary to fulfill the purposes outlined in this policy or as required by law.

Upon your request, we will delete your personal data within 15 business days, unless retention is legally required.
 

6. User Rights

As per DPDP and GDPR, you have the right to:

• Access your personal data

• Request correction of inaccurate data

• Withdraw consent at any time

• Request deletion or portability of your data

• Object to processing for certain purposes

To exercise these rights, email us at support@merrish.com
 

7. Permissions Requested in App

The MERRISH App requests the following permissions, with user consent:

• Camera & Media Storage Access – For vendors to upload service portfolios

• Location Access (Optional) – To enable local vendor discovery

• Push Notifications – To notify users about leads, updates, and messages

All permissions are disclosed during use and are optional unless essential for core functionality.
 

8. Data Security

We implement advanced security measures including:

• End-to-end encryption (SSL/TLS)

• Role-based access controls

• Real-time threat monitoring

• Periodic audits and data minimization

We store data on secure, ISO-certified servers located in India and/or globally compliant jurisdictions.
 

9. International Data Transfers

If you are located outside India, your data may be transferred to and processed in India or other jurisdictions with adequate data protection standards. We ensure appropriate safeguards for such transfers under Article 46 of the GDPR and equivalent Indian regulations.
 

10. Children's Privacy

MERRISH is intended for users aged 18 and above. We do not knowingly collect or process data from children. If such data is identified, it will be promptly deleted.
 

11. Policy Updates

We may revise this Privacy Policy periodically. Users will be notified of significant changes via in-app notifications, emails, or website banners. Continued use of the App after changes constitutes acceptance of the revised terms.
 

12. Contact Information

For any queries, concerns, or requests related to privacy and data protection, please contact:

Data Protection Officer
Email: support@merrish.com
Website: https://www.merrish.com
Mobile: +91-9555660586